01 / PERSONALISE
Messages for every buyer.
Shape account priorities into hyperpersonalised messages for every buying role.
AGENTIC ABM FOR ENTERPRISE TEAMS
Give sales a reason
to start the conversation.
Account research, role-specific messages, and coordinated sales plays for enterprise teams. AI agents prepare the work; people approve the strategy and outreach.
For Fortune 500 marketing and revenue teams
02 / DETECT
Intent before the enquiry.
Surface buying signals across account research, repeat visits, and licensed intent.
03 / CONNECT
From engagement to opportunity.
Turn campaign touchpoints and CRM activity into a clear sales handoff.
04 / ORCHESTRATE
Agents with a shared brief.
Run research, content, and activation through agents, with human review.
Built for companies like
THREE LEVELS OF PERSONALISATION
ABM built to your account scope.
Start with 1,000 accounts. Add buying-group journeys or a bespoke strategy for named accounts.
01 / ONE-TO-MANY
1,000target accounts
Company fitIntent criteriaBuying role
Account contextPrecise message
ACCOUNT PRECISION
Signal.
Prioritise 1,000 accounts.
Personalise by company and role.
Your team needs relevant coverage across a broad target universe.
- 1,000 accounts assessed for fit and intent
- Account and persona message matrix
- Intent-informed activation
02 / ONE-TO-FEW
| Role | Explore | Evaluate | Decide |
|---|---|---|---|
| CFO | Cost | ROI | Case |
| CTO | Fit | Proof | Plan |
| COO | Team | Change | Value |
BUYING-GROUP COORDINATION
Momentum.
One buying group.
Coordinated across channels.
Your team needs several stakeholders and channels to work toward the same account objective.
- Layered messages by role and stage
- Multichannel journeys and sales plays
- Multi-touch attribution and insight
03 / ONE-TO-ONE
One named account
Executive
briefAccount
experienceSales
play
briefAccount
experienceSales
play
NAMED-ACCOUNT STRATEGY
Signature.
One named account.
A bespoke route to engagement.
A specific strategic account needs its own business case, executive narrative, or opportunity play.
- Deep account and stakeholder research
- Bespoke content and account experiences
- Executive and opportunity-specific plays
Compare deliverables, required inputs, setup dependencies, and investment factors below. Account readiness is assessed from evidence.
INSPECT THE WORK
One account.
One useful conversation.
Follow a fictional manufacturing account from evidence to a sales action. See the brief, buyer messages, review decisions, and measurement plan.
01 / RESEARCH
A sourced account brief
Integration may be a relevant conversation. The acquisition and engagement do not prove a funded project, a buying timeline, or a specific stakeholder’s intent.
02 / MESSAGE
A role-specific message map
A CFO receives a cost-assumptions worksheet. A CTO receives an integration brief. Each message gives the buyer a useful question to explore.
03 / HANDOFF
A sales action with context
The seller receives the observed activity, its limitations, and a discovery question. They decide whether the next step fits the relationship.
Illustrative work · No customer results claimedExplore the complete example
HOW WE WORK
Agents execute.
People decide.
Read the account.
Research the business, map the buying group, and validate available signals.
Build the relevant play.
Adapt messages, content, and channel sequences to the account context.
Approve. Activate. Measure.
Your team reviews the work. Agents connect execution and reporting to your stack.
THE AGENT SYSTEM
Five roles. One account strategy.
Explore what each agent receives, how it works, and what your team gets at the handoff.
DELIVERABLE / ACCOUNT BRIEF
Separate company fit from buying activity.
Build a shared view of the account: business priorities, buying signals, and the people who influence the decision.
Input
- Company context
- Permitted intent signals
- Buying-group roles
Process
- Fit and intent criteria
- Stakeholder mapping
- Research validation
Output
- Prioritised account model
- Account research brief
- Buying-group map
Human ownership
Your team approves the strategy, messaging, and finished assets before activation.
THE DELIVERY LOOP
Scope the work. Launch approved plays. Refine the next action.
Agree the programme scope.
Agree the accounts, buying roles, intent criteria, and outcomes that define the programme.
HANDOFF
- Account universe
- Message priorities
- Measurement plan
Build, approve, then launch.
Agents assemble role-specific assets and channel sequences. Your team reviews claims, tone, and the sales handoff.
HANDOFF
- Reviewed assets
- Journey sequence
- Sales handoff
Decide the next account action.
Read engagement, stakeholder coverage, and CRM movement together. Adjust the message or play with evidence.
HANDOFF
- Account readout
- Coverage gaps
- Next-action brief
PROGRAMME OUTPUTS
From intelligence to execution.
Agent-built deliverables that turn account context into relevant experiences and measurable progression.
Illustrative workflows. Deliverables are scoped for your programme.
Agent-built account dossiers connect company fit, permitted intent, strategic priorities, and stakeholder roles. An agreed scoring model helps marketing and sales decide which accounts deserve attention and what to do next.
PROGRAMME SCOPE
Built for your accounts.
Compare account focus, personalisation, deliverables, and measurement.
SIGNAL / ACCOUNT PRECISION
Prioritise your account universe.
A programme for a target universe of 1,000 accounts. Agree fit and intent criteria, prioritise the evidence, and build messages by company and buying role.
- Choose this when
- Your team needs relevant coverage across a broad target universe.
- Account scope
- 1,000 target accounts. The number meeting intent criteria depends on the evidence available; being on the list does not mean an account is ready to buy.
- Personalisation
- Company context and buying role, using shared message logic across relevant segments.
- You receive
- A prioritised account list, evidence fields, a persona message matrix, agreed activation assets, and an engagement readout.
- Your team provides
- Your ideal customer profile, account exclusions, approved product claims, available signals, and a sales owner.
- Setup and launch
- Launch follows list validation, message approval, and access checks. The setup schedule is agreed after discovery.
- Investment factors
- Research coverage, data licences, asset volume, and activation channels determine the quote. Media and third-party licences are identified separately.
- Scope boundaries
- Deep individual-account research, bespoke executive campaigns, and multi-touch attribution require additional scope.
- What we measure
- Qualified engagement, stakeholder coverage, and accepted sales handoffs. Intent is a prioritisation input, not a purchase prediction.
MOMENTUM / BUYING-GROUP COORDINATION
Connect the buying group.
A coordinated programme for account clusters that share a relevant business problem. Adapt messages across roles, buying stages, and channels, then connect observed activity to CRM progression.
- Choose this when
- Your team needs several stakeholders and channels to work toward the same account objective.
- Account scope
- An agreed cluster of strategic accounts. Account count, buying roles, and channel coverage are scoped together.
- Personalisation
- Buying role, decision stage, previous engagement, and the shared account problem.
- You receive
- Buying-group maps, a layered message matrix, a coordinated journey, sales handoff rules, and an attribution readout.
- Your team provides
- Account ownership, CRM records, channel access, consent and tracking settings, and marketing and sales review owners.
- Setup and launch
- Setup includes account matching, tracking checks, journey approval, and sales alignment. We agree a launch date after validating those dependencies.
- Investment factors
- Account and stakeholder coverage, channel operations, asset variants, and measurement complexity determine the quote.
- Scope boundaries
- Attribution covers observable, matched touchpoints under an agreed model. Bespoke named-account campaigns and unavailable data are outside the base scope.
- What we measure
- Stakeholder engagement, accepted handoffs, account progression, and defined influenced pipeline. Attribution assigns credit; it does not establish causality.
SIGNATURE / NAMED-ACCOUNT STRATEGY
Build around one account’s decision.
Bespoke work for selected named accounts where the business problem, relationship, and buying group justify deeper attention. Each account gets an individual research and engagement plan.
- Choose this when
- A specific strategic account needs its own business case, executive narrative, or opportunity play.
- Account scope
- A selected set of named accounts, each with its own brief. The visual shows the work for one account; it does not fix the total programme count.
- Personalisation
- The individual account, stakeholder, business challenge, relationship stage, and live opportunity context.
- You receive
- Sourced account dossiers, stakeholder narratives, bespoke pages or executive assets, and an opportunity-specific sales play.
- Your team provides
- An account sponsor, existing relationship context, approved technical evidence, and access to the people who can validate the account hypothesis.
- Setup and launch
- Research and discovery precede production. The schedule reflects evidence availability, stakeholder access, and the asset scope for each account.
- Investment factors
- Named-account count, research depth, executive content, bespoke production, and account-team support determine the quote.
- Scope boundaries
- Executive access, meetings, opportunity creation, and revenue are not guaranteed. Unverified internal account assumptions remain hypotheses.
- What we measure
- Relationship depth, resolved buyer questions, opportunity progression, and expansion readiness against an agreed baseline.
HOW TO EVALUATE OUTSELL
Inspect the work.
Know the limits.
Our sample play shows the proposed delivery model. Before commissioning a programme, agree the inputs, outputs, review owners, and evidence that will define success.
Sources stay attached.
Account observations, interpretations, and unknowns are kept separate so your team can assess the proposed action.
Approval has an owner.
Strategy, claims, and activation need named review owners in the programme scope. Automation supports those decisions.
Results need context.
Intent does not prove buying readiness. Attribution does not prove causality. Sample work demonstrates the approach; documented client evidence establishes results.
THE OUTSELL JOURNAL
Study the evidence.
Choose the next action.
Independent analyses of public marketing cases, with reported results, evidence limits, and practical applications for enterprise account teams.
Explore the guides and case analysesChoose a learning pathInspect the researchWhat is agentic account-based marketing?
Agentic ABM uses specialist AI agents to support connected tasks such as account research, message development, campaign coordination, and measurement. At Outsell AI, human strategists guide the objectives, review the outputs, and own the decisions.
Who are the programmes designed for?
Fortune 500 marketing and revenue teams managing complex B2B buying journeys. The programmes support broad account coverage, coordinated strategic clusters, and bespoke work for priority named accounts.
How are Signal, Momentum, and Signature different?
Signal brings precise messaging to a target universe of 1,000 accounts, prioritised against agreed fit and intent criteria. Momentum adds layered buying-group messages, coordinated touchpoints, and multi-touch attribution. Signature adds deep research and bespoke content, experiences, and sales plays for selected named accounts.
What do you mean by dark intent?
Patterns in available account research, repeat engagement, and content activity can reveal interest before a direct enquiry. We analyse permitted first-party data and licensed signals; we do not claim access to private conversations or anonymous individual identities. These patterns guide prioritisation, not a prediction that an account will buy.
How do you define a high-intent account?
We agree the criteria with your team. Account fit is assessed alongside available first-party engagement, buying triggers, and licensed intent signals. Intent is a prioritisation input; it does not guarantee that an account will buy.
How does multi-touch attribution work?
For Momentum, we define a measurement model and connect available campaign, engagement, and CRM records. Reporting shows how recorded touchpoints contribute to account and opportunity progression. Coverage depends on your data, tracking permissions, and agreed model; attribution does not establish causality.
Can Outsell AI work with our existing marketing stack?
Discovery assesses your CRM, marketing automation, advertising channels, and available data. Integration feasibility, access requirements, and any additional work are confirmed in the scope before activation.
How is a programme scoped and priced?
Scope and investment are agreed around your account universe, research depth, content needs, channels, and measurement requirements. Start a conversation to define the right programme and deliverables for your team.
What happens in the first conversation?
We discuss your account objective, current sales motion, account universe, and available data. The next step is a scope recommendation covering deliverables, dependencies, review owners, and a measurement approach. A proposal confirms the schedule and investment before work begins.
What should we prepare?
Bring your ideal customer profile or account list, the main business problem you solve, your CRM and channel setup, and an account or sales owner. An incomplete list is fine: discovery identifies the gaps before production.
How long does setup take?
The launch date depends on account validation, data and channel access, evidence for product claims, asset scope, and approval turnaround. Discovery checks these inputs; the proposal states the schedule and what would change it.
Are the examples on this site customer case studies?
The account play and workflow diagrams are labelled illustrative. Brand logos are public business-model examples and do not imply a client relationship or endorsement. Verified client evidence, when published, needs attribution, permission, scope, and measurement context.
YOUR FIRST CONVERSATION
Start with one
account growth problem.
Bring your account objective, current sales motion, and existing stack. We will identify the programme fit and inputs needed for a scoped proposal.
Next step: deliverables, review owners, measurement, schedule, and investment confirmed in the proposal.